Last update: March 14, 2026

Introduction

Push selling does not work well for services like Premium Release.

The best strategy is problem discovery → authority positioning → visibility gap → solution. Agencies should not pitch the service immediately.

They should instead surface a visibility problem first.

Here’s what you should do:

Step 1 — Diagnose the Visibility Gap

Start conversations by asking questions such as:

• “Where does your company appear when someone searches for your brand on Google?”
• “Have you ever been featured in major business media?”
• “Do AI assistants like ChatGPT recognize your company yet?”
• “How often does your company publish announcements?”

This immediately reveals whether the client has authority signals or not.

Step 2 — Show the Visibility Gap

Most companies discover that:

• they only appear on their own website
• they lack authoritative media mentions
• AI assistants cannot recognize their brand.